Coming up next
Back to work
The Climate & Ecological Emergency is a new bill designed to force the government to take climate action. To become law, it needs support from a majority of MPs – on both sides of the aisle.
Zero Hour is a campaign gives people something to fight for – nature – inspired by the last great battle our country had to face. From language that draws on famous Churchillian speeches to propaganda-inspired typography, every element of this campaign comes down to one thing: the battle for Britain.
When it comes to climate change, nature is a proven psychological lever – wherever you are on the political spectrum. By combining nature with a time of nostalgia, pride and urgency, this campaign unites MPs in a joint battle against climate change, for Great British nature.
We combined a bee (loved and vulnerable) with an exclamation mark to create a simple symbol – one anyone could reproduce on campaign banners – with a strong sense of urgency.
The campaign has gathered supported politicians on both sides of the aisle, as well as celebrities including Thom Yorke, Ben Fogle and Hugh Fearnley-Whittingstall.
