Zero Hour




Behaviour change
Political campaign

The Climate & Ecological Emergency is a new bill designed to force the government to take climate action. To become law, it needs support from a majority of MPs – on both sides of the aisle. 

Zero Hour is a campaign gives people something to fight for – nature – inspired by the last great battle our country had to face. From language that draws on famous Churchillian speeches to propaganda-inspired typography, every element of this campaign comes down to one thing: the battle for Britain.


When it comes to climate change, nature is a proven psychological lever – wherever you are on the political spectrum. By combining nature with a time of nostalgia, pride and urgency, this campaign unites MPs in a joint battle against climate change, for Great British nature.


We combined a bee (loved and vulnerable) with an exclamation mark to create a simple symbol – one anyone could reproduce on campaign banners – with a strong sense of urgency. 


The campaign has gathered supported politicians on both sides of the aisle, as well as celebrities including Thom Yorke, Ben Fogle and Hugh Fearnley-Whittingstall.

Launch Campaign

The main ’takeaway’ from this campaign is Sauce (sorry)

Taster x Saucy Buns
Launch Campaign

A campaign to empower young women with wit, not woe

The Empowerium