Wype is a natural gel designed to upgrade loo roll and give you that super clean, fresh-as-a-prince-in-Bel-Air feeling down there. We helped Wype build a new brand – then launched in London with this cheeky outdoor campaign.

Designed to provoke Londoners into action, we used Wype’s gloriously playful tone of voice to create entirely fact-based, in no way outrageous ads that got people talking...