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Below-the-waist wellness company, Wype, has created an innovative gel that upgrades loo roll and turns it into a wet wipe (but, critically, a nice one that won’t clog pipes or oceans).
We worked with them to build a new brand for their next phase of growth - all based around one simple idea: Wype keeps it clean. And when we say ‘it’ we mean ‘you’, but also ’the planet’.
The hero of the tale is the Ass-terisk. This hard-working symbol runs through the entire brand – forming the basis of everything from typography to packaging and keeps copy and imagery clean along the way.
From typography to colour, everything came back to the brand idea. We close Gazpacho – modern, juicy, friendly serif – for its curves that mirror the assterisk. The colour palette feels fresh and bright – just like Wype leaves you.
