Client

Taster x Saucy Buns

Sector

Food & Drink

Service

Launch Campaign
OOH
Sauce

Taster is a groundbreaking business creating a totally new way to eat. With a range of iconic brands, all designed for delivery, they’re a food powerhouse growing rapidly across Europe.

Taster collaborated with food influencer WhatWillyCook to create Saucy Buns – a new burger brand that, yep, you’ve got it, is all about the sauce. We worked with them to create a bold launch campaign for Saucy Buns – one that’s as fun, memorable and saucy as the burgers themselves.

Strategy

Everything about these burgers is amazing. But the secret sauce is, well, the sauce. A confit garlic marvel that transforms a great burger into an unforgettable one. We put this core distinctive element at the heart of our campaign.

Creative

We used sauce to transform bang average situations into banging ones. Hero social ads showed a dodgy date night turned delectable and a savage hangover turned satisfying. Online activity was supported with digital OOH in delivery zones – running at key food delivery times.

Creative

We sent WhatWillyCook on a mission to transform the city with sauce – jazzing up ‘al-desko sadwiches’ and zhuzhing boring locations across London.

Couldn't have done it without

The Taster Team

For the assets, and the burgers.

Pavillion Works

Videography & Edit

Sam Ashton

Drool-worthy photography

@whatwillycook

Being 4 different people, all at once.

Tags
Launch Campaign
Burgers
@WhatWillyCook

The main ’takeaway’ from this campaign is Sauce (sorry)

Taster x Saucy Buns
Tags
Launch Campaign
Burgers
@WhatWillyCook

A campaign to empower young women with wit, not woe

The Empowerium