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Taster is a groundbreaking business creating a totally new way to eat. With a range of iconic brands, all designed for delivery, they’re a food powerhouse growing rapidly across Europe.
Taster collaborated with food influencer WhatWillyCook to create Saucy Buns – a new burger brand that, yep, you’ve got it, is all about the sauce. We worked with them to create a bold launch campaign for Saucy Buns – one that’s as fun, memorable and saucy as the burgers themselves.
Everything about these burgers is amazing. But the secret sauce is, well, the sauce. A confit garlic marvel that transforms a great burger into an unforgettable one. We put this core distinctive element at the heart of our campaign.
We used sauce to transform bang average situations into banging ones. Hero social ads showed a dodgy date night turned delectable and a savage hangover turned satisfying. Online activity was supported with digital OOH in delivery zones – running at key food delivery times.
We sent WhatWillyCook on a mission to transform the city with sauce – jazzing up ‘al-desko sadwiches’ and zhuzhing boring locations across London.
The Taster Team
For the assets, and the burgers.
Pavillion Works
Videography & Edit
Sam Ashton
Drool-worthy photography
@whatwillycook
Being 4 different people, all at once.
