Lambeth

Client

Lambeth Council

Sector

Government

Service

Behaviour change

Campaign

OOH

Lambeth Council is working hard to end violence against women and girls. We collaborated with them on a campaign designed to engage the community and tackle street harassment and assault.

Unlike most campaigns in this space, we spoke to men rather than women. ‘Look out for Lambeth’ is a fresh take on the issue that asks guys to call out their mates, look out for the borough and share any issues through a reporting platform – Commonplace.

Creative

The fact that though the internet can be scary for parents and children, ultimately it’s an incredible, life-enhancing force led to a simple insight that drove the brand. ’The internet’s amazing, but it’s a jungle out there’.

Strategy

Most campaigns on this issue target women – how to stay safe, how to report – but, overwhelmingly, men are the perpetrators. This campaign uses the ‘friend effect’ to turn guys into allies.

Creative