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Kurk is a DTC supplement company, formerly known as Truth Origins. They had developed a new, groundbreaking Curcumin formula and needed a brand that would live up to the premium product.
Curcumin - the active ingredient in Turmeric - has immense health power. It has the potential to help with a whole host of issues from sleep to stress to skin. We created a brand around this potent, golden ingredient, building a new identity around a simple idea: this is liquid gold for health.
In its natural form Curcumin can be hard for the body to process. The experts at Kurk developed an innovative liquid formula that makes it ultra easy to absorb, so you get the maximum possible benefits from this precious ingredient. We put this product truth at the heart of the brand: it’s liquid gold for health.
Curcumin is a fast-growing supplement category - and this is the most potent form on the market. We renamed the brand from Truth Origins to Kurk: a simple, bold name to help them own this new category.
Liquid. Gold. This identity is wholly inspired by the product itself. Its innovative liquid form. Its golden colour. And its ultra-premium quality. From fluid letterforms to rich yolky tones, the idea that Kurk is liquid gold for health runs through the entire visual identity.
Alina Uritskaya
Photography
