Kurk is a DTC supplement company, formerly known as Truth Origins. They had developed a new, groundbreaking Curcumin formula and needed a brand that would live up to the premium product.
Curcumin - the active ingredient in Turmeric - has immense health power. It has the potential to help with a whole host of issues from sleep to stress to skin. We created a brand around this potent, golden ingredient, building a new identity around a simple idea: this is liquid gold for health.
Everything about these burgers is amazing. But the secret sauce is, well, the sauce. A confit garlic marvel that transforms a great burger into an unforgettable one. We put this core distinctive element at the heart of our campaign.
Curcumin is a fast-growing supplement category - and this is the most potent form on the market. We renamed the brand from Truth Origins to Kurk: a simple, bold name to help them own this new category.
Liquid. Gold. This identity is wholly inspired by the product itself. Its innovative liquid form. Its golden colour. And its ultra-premium quality. From fluid letterforms to rich yolky tones, the idea that Kurk is liquid gold for health runs through the entire visual identity.